16.3.1

Issues in Elections

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General Election Campaign

The general election campaign is an inter-party contest between Republican and Democratic presidential candidates lasting nine weeks. The main issues in elections are campaign finance and tv debates.

TV debates

TV debates

  • Televised presidential debates take place between the Republican and Democratic presidential candidate.
  • Debates are important because they give candidates the chance to address many voters directly and have a large audience.
    • 84 million people watched the first presidential debate between Hillary Clinton and Donald Trump.
Importance of debates

Importance of debates

  • Debates rarely change the election outcome and are often about style over substance.
  • Candidates therefore also and go door to door to meet voters and gain their support.
Campaign finance

Campaign finance

  • Candidates use financial donations to fund their campaigns.
    • This involves spending money on travel, accommodation and venues across America.
    • Candidates spend money on polling so they know where to campaign most.
    • Money is also spent on media coverage including tv and social media advertising.
Campaign team

Campaign team

  • Candidates need money to pay their campaign team.
    • The campaign team then spends money on field offices whose staff interact with voters at the grassroots level.

Reforms to Campaign Finance

Candidates use financial donations to fund their campaigns. Rules are put in place to regulate how candidates receive donations.

1974 reforms

1974 reforms

  • The 1974 Federal Election Campaign Act limited contributions that could be made by businesses and individuals but had a number of problems.
    • ‘Soft money’ was donated to parties rather than candidates to get round finance campaign limits.
    • The Federal Election Commission had little power to enforce punishments against candidates who broke the rules.
2002 reforms

2002 reforms

  • The 2002 Bipartisan Campaign Reform Act, called the McCain-Feingold reforms, introduced campaign finance limits.
    • The reforms banned party committees from raising ‘soft money’.
    • The reforms required candidates to verbally endorse all advertising and stopped corporations advertising for candidates up to 60 days before the election.
    • The reforms banned donations from foreign nationals.
2010 reforms

2010 reforms

  • The 2010 Citizens United v Federal Election Commission (FEC) Supreme Court case gave businesses the right to the unlimited financing of presidential campaigns.
PACs and Super PACs

PACs and Super PACs

  • Political action committees (PACs) are organisations that spend limited money on supporting a candidate’s election or defeating a candidate they oppose.
  • Super Political action committees (PACs) are organisations that spend unlimited money on supporting or opposing a candidate but do not directly fund the candidate.
Jump to other topics
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Democracy & Participation

2

Political Parties

3

Electoral Systems

4

Voting Behaviour & the Media

5

Conservatism

6

Liberalism

7

Socialism

8

The UK Constitution

9

The UK Parliament

10

The Prime Minister & the Executive

11

Relationships Between Government Branches

12

US Constitution & Federalism

13

US Congress

14

US Presidency

15

US Supreme Court & Civil Rights

16

US Democracy & Participation

17

Comparing Democracies

18

Feminism

19

Nationalism

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